Wednesday, 26 March 2014

Mexican politics in the social space

What does the relationship between political parties look like in Mexico when it comes to online audiences? We wanted to answer this question, therefore we took to analyzing the Facebook activities of various fanpages for the month of January – just like we did earlier this month with Colombian online politics.

The analysis looked into the online dynamics between and amongst the registered political parties in Mexico. Only fanpages were considered, user or group accounts on Facebook were ignored.

The examined data covered:
  • 12 356 posts;
  • 239 884 users who liked posts;
  • 18 972 users who commented on posts.

In order to reveal the dynamics amongst and between political parties, we have included the aggregate network of parties indicating the structure of their overlapping audiences, the timeline exposing the activity of their supporters, and a cross-over audience analysis for each analyzed political page.

Click here to download the full January Facebook analysis of Mexican political parties.

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