Wednesday, 25 April 2012

ATM localization

Now that the time of low-cost Canaan comes to Budapest soon,even more bunches of young tourists are expected. But where are they rmoving around the city? Are they really interested in  Buda Castle and Heroes Square? Do they really know the best party places of Budapest? Where do they usually have dinner? Where do they stay? We would like to introduce a case study of Maven7, which can give answers for these questions too.
With proper background information and approriate time parameters we can get insight into the latitude of tourists, especially during festival time. These information could have a significant role in tourism or festival-linked service optimization.
E.g. it can provide help in:
optimization of location of linked services
optimization of advertisement placement
optimization of planning transfer
Our study case was based on the performance of two commercial banks’ ATMs located in district V,VI and VII in Budapest. The investigation was supported by territorially relevant Flickr-data.
The positions of ATM's were to some extent optimal, but on a number of occasions we have found a room for improvement. For instance as our findings show repositioning or installation of a new ATM at Vörösmarty square would significantly improve money withdrawal. The existing ATM is at Bajcsy-Zsilinszky subway station - a busy junction -, however, according to picture's geocodes tourists walk there quite seldom.

Our innivative approach is to utilise social media in optimising ATM locations. The thermographic image shows us straight where potencial clients move - numerically. Furthermore, on the grounds of Eric Fischer's study we can declare that different social media types attract different users' groups. For example Flickr data reflects the habit of tourists, while Twitter gives us an insight into residents' movements. When analysing Flickr data, we are able to differenciate between nationalities.

Friday, 13 April 2012

Managing Bad News in Social Media

Recent times social media has become more popular than ever. Millions of users login to different social media sites like Facebook, Twitter, Pintereset etc. to write posts, upload an image or just surfing on these platforms.

Social media is very useful for businesses to monitoring the public perception and for people keeping in touch with each other. On the other hand, bad news  (e.g.fatal accidents) and life-changing moments (pregnancy, engagement) can burst onto social networking sites without  informing the relatives in person. Despite of great potential, how bad news influences the public sentiments in social media has not been studied in depth. These studies (Managing Bad News in Social Media- A case study on Domino's Pizza crisis, On social media, band news spreads quickly) discuss and prove that you can't be faster than social media.

Here is a video about the case study on Domino's Pizza crisis:

Thursday, 12 April 2012

“Do Your Proteins Have Their Own Social Network?”

There is a very interesting social network infograph about your proteins by Albert-Laszlo Barabasi director of the center for Complex Network Research at Northeastern University and one of the seven founders of Maven Seven PLC.


Wednesday, 11 April 2012

Social network research is back in the top of market trends

Facebook repeated the theory of Stanley Milgram (and Frigyes Karinthy) about „Small World”. The research was based on 720 million active users, which made it clear that we are now only four steps away from a person lives on any other part of the Earth.

This is really not that much, but it does not seem to be unbelievable. If Facebook was considered as a country, it would be listed just behind China and India in its population.
In order to raise the level of connectivity also Facebook made efforts with the help of the Bing web search engine.

This time the ongoing research databases were made up by the „likes” of Facebook users’ friends. The sites which were liked by friends of users, moved up on the hit lists. With the results obtained by SEO, the individual users can be tracked back. This method can provide more specific results than number-based lists, because the search itself is already influenced by human opinions and emotions. The result list is unique and customized because of the connection to the users’ own circle of friends.
You could say that connecting is now a way of life; the influence on others and connectivity are even more important than ever before. After all we are not solitary souls, we are part of others’ lives. – says Nicholas Christakis physician and social scientist.

Living in connections could also be interpreted as a kind of trend, and its adaptation requires to detect the influential individuals (key people) and monitoring the way of their communication.
Social networking systems provide excellent opportunities to spread important, public, or simply interesting information, ideas, opinions, etc... This is also their strength which can be capitalized not only in personal relationships but also in the business world. A simple example is the matter of websites. Presumably every organization and company is seeking to get ahead on hit lists. The search engine optimization and social media can significantly support this.

2012 market trends here. (4. The Connected World).