Wednesday, 16 July 2014

Maven7 Introduces Dedicated Brand for Community and Influencer Mapping

Diktio Labs aims to transform the marketing sector by bringing network science to the fingertips of all marketing professionals

Maven Seven Inc. (Maven7), one of the world's leading network research and data mining companies, has announced the introduction of Diktio Labs™, its new suite of online community and influencer mapping solutions.

Developed to empower marketing professionals by integrating network science into the campaign planning process, Diktio Labs is set to transform the digital marketing sector. For the first time, any proactive informational outreach campaign will have at its disposal a range of innovative and cost-effective planning tools driven by powerful network science.

Diktio Labs' data-driven approach stands in stark contrast to commonly used volume-based monitoring tools and methods. Traditional tools track campaign outputs, monitoring sentiment, conversations, trends and behavior. By contrast, Diktio Labs aims to map networks, hidden structures, relationships and both individual and group behavior across a range of client-specific criteria (issues, behavior, beliefs, preferences, patterns, etc.). Its algorithms and scrapers are tailor-made to each campaign, offering insight and intelligence to a level never before possible.

"Modern companies have to understand better how their customers seek out information online," said Chris Dobson, a seasoned communications agency manager who is driving Diktio Labs' to-market strategy.

"A huge amount of money is wasted through trial and error within digital and, indeed, traditional marketing, mostly completely unnecessarily. We now have the technology to identify communities of interest by a myriad of criteria and help transform any outreach campaign, be it political-, marketing- or social-based, in terms of insight and accuracy. Anyone in these areas not embracing network science now will soon be left behind."

A co-founder of Maven7 is the globally-acclaimed pioneer of network theory, Albert-László Barabási, based at Northeastern University in Boston. He also believes that the time has come for all marketing to take full advantage of network science: "We are constantly surrounded by hopelessly complex systems, from our society to computers and cell phones, to even the networks of the billions of neurons in our brains. These systems, although random looking at first, display endless signatures of order and self-organization, which can be understood, quantified, predicted, and eventually controlled. Show me a marketer that wouldn't want to take advantage of these advances to exploit that information."

Diktio Labs' products are available in almost all languages, and have already been used across over 15 countries, as diverse as Columbia, China, Mexico, Russia, Hungary, the UK and the US. Tailor-made algorithms specific to each client and project guarantee accuracy and relevance levels far beyond 'off the shelf' models.

About Maven7 
Maven7 supports business decisions by transforming large amounts of hard-to-interpret data into actionable business intelligence. Based on the methodologies of network analysis and data mining, Maven7 has developed its own proprietary network mapping tools to conduct analyses in organizational development, social media, the pharmaceutical/medical industries and many other fields.

About Diktio Labs 
Diktio Labs takes marketing to a whole new level of targeting and efficiency by enabling organizations to know exactly who will prove receptive, influential and responsive to their messaging prior to a campaign launch. Diktio Labs works directly with end-user clients and also partners with a number of marketing advisors and agencies to deliver its technology into a fully integrated campaign.

Thursday, 12 June 2014

Fans voted the US and Iran the most disliked World Cup teams

According to a 19-country study conducted by YouGov and Upshot, the good ol' US of A and Iran are the least favored teams in the world's favorite sporting event, the World Cup, starting these very minutes.

We thought that the question "Which Team Are You Rooting Against?" deserved our full attention, so we took to analyzing the results and drew up a pretty network map. Read this New York Times article for more information regarding the outcomes of this question (including the seemingly obvious ties between soccer and politics) and others.

Wednesday, 26 March 2014

Mexican politics in the social space

What does the relationship between political parties look like in Mexico when it comes to online audiences? We wanted to answer this question, therefore we took to analyzing the Facebook activities of various fanpages for the month of January – just like we did earlier this month with Colombian online politics.

The analysis looked into the online dynamics between and amongst the registered political parties in Mexico. Only fanpages were considered, user or group accounts on Facebook were ignored.

The examined data covered:
  • 12 356 posts;
  • 239 884 users who liked posts;
  • 18 972 users who commented on posts.

In order to reveal the dynamics amongst and between political parties, we have included the aggregate network of parties indicating the structure of their overlapping audiences, the timeline exposing the activity of their supporters, and a cross-over audience analysis for each analyzed political page.

Click here to download the full January Facebook analysis of Mexican political parties.

Monday, 10 March 2014

Our Colombian online politics analysis made the front page of La Republica

What is the relationship between political parties in Colombia in terms of online audience?
This was the first and foremost question of our mini-research.

Our analysis looked into the dynamics of online political audiences in Colombia by examining the January 2014 activities of 118 Facebook fanpages of various political parties. The aim was not to provide a representative analysis, similar to that of the offline polls, but to offer a glimpse into of the different supporters of these parties.

We've only considered fanpages in the study and ignored user or group accounts. The examined data covered 5 835 posts, 60 067 users who liked posts and 4 947 users who commented on posts.

The analysis includes the aggregate network of parties revealing the hidden structures of online supporters between them; the timeline of parties indicating the activity of their supporters; and a cross-over audience analysis for each analyzed political page.

Click here to download the full Colombian online politics analysis.

Friday, 28 February 2014

The first autonomous drones that flock like birds are Hungarian!

Our cofounder and Academic Director, Tamás Vicsek, has made it to Nature Magazine again with an absolutely fascinating project: the creation of autonomous drones that flock like birds.

Tamás Vicsek
He coordinates the COLLMOT Robotic Research Project, a five-year program on the complex structure and dynamics of collective motion, funded by EU ERC.

Based on their findings on the collective behavior of birds such as pigeons, his team of Hungarian researchers created 10 self-organizing drones that follow rules of collective motion. "We came to the conclusion that one of the best ways to understand how animals move together is to build robots - flying robots", said Vicsek.

Equipped with GPS trackers and radios that allow them to navigate in formation, the quadcopters were tested in open-field environment for maximum authenticity. Instead of a central control, the drones use a flocking algorithm when their flying path becomes jammed, and wait for their turn while hovering in place.

Watch the video to see them in action:

Friday, 21 February 2014

FirmNet Online rebranded to OrgMapper

Our online organizational diagnostic tool, FirmNet Online, has undergone a rebranding, and will now officially become OrgMapper.

The new name focuses on the essence of the solution at hand, and crystallizes in a single word the underlying methodology our product offers.

Visit to see the rebranding for yourself.

Thursday, 20 February 2014

Primus Capital invests in the expansion of Maven7

Official press release on the recent happenings in our company's life:

Budapest, Hungary – Boston, MA
Primus Capital Fund Management Ltd. is investing more than 170 million forints (approx. 750,000 US dollars) acquiring a minority stake in Maven Seven Network Research Ltd. (Maven7), a provider of unique network research-based analyses and services. Through the capital investment, the 4-year-old company will further develop its online diagnostic tool, OrgMapper, and take it to Western European and overseas markets. It will also strengthen the sales activities of its US subsidiary and further develop its network analysis services for the media and pharmaceutical sectors.

Maven7 applies the latest results and innovations in network science to the business environment. Among its co-founders are such internationally acclaimed scientists of the discipline as Albert-László Barabási (Northeastern and Harvard Universities) and Tamás Vicsek (Hungarian Academy of Sciences, ELTE), who rightfully ensure the company's academic credibility.

Maven7 supports business decisions by transforming large amounts of hard-to-interpret data into actionable business intelligence.

The company's online Software as a Service (SaaS) platform, OrgMapper, allows its users, primarily in the business consulting sector, to conduct analyses in organizational development, the media, and the pharmaceutical industry, on the basis of which consultancies can provide M&A advisory, change management and other services to their customers.

Maven7 is the 10th investment of Primus Capital. "International competitiveness and execution built on the expertise of Central European physicists and engineers – this is the strategy of Maven7 and Primus Capital. We are proud to be working with such a fast-growing company and a team of extremely talented professionals in order to achieve international growth", added Zoltán Bruckner, investment director at Primus Capital.