You can download from the official website the first two
chapters with slides and you may follow the development of the writing of the
book on Facebook and Twitter.
Monday, 25 June 2012
The power of network science, the beauty of network visualization
Thursday, 14 June 2012
Social Media and the power of networks 1. – The Hungarian blog scene
Because of the spreading of Social Media usage the modern marketing
agencies age are just gazing. Facebook, Twitter, Tumblr, Flickr, Pinterest,
Google+, hundreds of blogs and so on without end. It is impossible to follow so
many sites up-to-date. Also, it is not enough to only eximes these sites
seperately, because the essence of the content generated by the users is the
network effect, which causes the fast information spread. What can we do then? In
our series, where we collected some of the latest network research results by
Maven 7, we show how these findings can facilitate the on-line marketing
specialists’, the PR specialists’ and product managerers’ lives.
We may trace back the beginning of Social Media to the blogs. These contents are not the ordinary Social
Media model, as we understand it today, but here the contents are already
generated by users, as a major attribute of web2.0. The largest benefit of
blogging is that anybody can write anything in a topic, and so the number of
topics is practically endless. In 2006, the early times of Hungarian blogging,
it was yet easy to keep count of bloggers. Then, thanks to its easy use, it rapidly
started to increase.
But why are blogs so important for us after all? Considering
that already more than ten thousand blogs exist and their reading blooms, a
company needs to know who the Key Opinion Leaders are within the blog space, who
have impact on their consumers. Network research provides help exactly in this.
With the help of our unique methodology we can show who are the Key OpinionLeader is of a given topic, and we also can forecast who are the Rising Stars
of the next generation.
Our research identified the Key Opinion Leaders (KOLs) of IT
related blogs within a Hungarian blog service provider. According to the network approach we presume
that readers of same blogs are interested in the same topics. So by examining
the group of users and visitors, the most important characters of the topic can
be identified. The importance of a blog not only depends on the number of
visitors and clicks, but also that what kind of other blogs the same user reads
at the same time. It is more expensive to advertise on a Key Opinion Leader
blog (green node), than on an other blog, which is connected to it (red node). With
our method anybody can identify new, relevant and not „used up” opinion leaders,
and may also validate previous campaigns.
It is also an important question, which other topics are
related to our professional field. For example, how much overlap is there
between the community of IT blogs and the community of game blogs? The following
picture shows how the IT community is connected to other blogs. The bigger the
nodes are the more connection a given topic has to other topics.
Beyond the identification of blogs’ KOLs and Rising Stars we
can identify KOLs of a specific topic within the whole Hungarian online space by
using other sources from the Social Media, such as Facebook, Twitter, LinkedIn...
To be continued....
To be continued....
Wednesday, 6 June 2012
Mapping intracellular protein networks will help us discover cures
How
the genes, the proteins and the metabolise link to each other forming a
consistent network? This network is really the key to understand our human
diseases.
Albert-László
Barabási says we need a new medicine, its name is „network medicine”. It can
help us understand the mechanism of diseases and would affect all aspects of
health care.
By
helping to map intracellular protein interactions, Albert-Lászlo Barabási hopes
to trace disease tracks so better treatments can be devised.
The full lecture with Albert-László
Barabási is on view on:
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