According to a 19-country study conducted by YouGov and Upshot, the good ol' US of A and Iran are the least favored teams in the world's favorite sporting event, the World Cup, starting these very minutes.
We thought that the question "Which Team Are You Rooting Against?" deserved our full attention, so we took to analyzing the results and drew up a pretty network map. Read this New York Times article for more information regarding the outcomes of this question (including the seemingly obvious ties between soccer and politics) and others.
Showing posts with label network analysis. Show all posts
Showing posts with label network analysis. Show all posts
Thursday, 12 June 2014
Monday, 27 May 2013
Is football really a simple game?! The hidden networks behind Bayern's success!
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| The infographic was created by Avalanche. CLICK FOR FULL SIZE |
With the power of network visualization, dynamics of football games can be understood better than ever. Maven7’s analyst team is a huge fan of sports (check out our last analysis about the chances of the Hungarian water-polo team at London Olympics), especially football.
As everybody knows it, "football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win". So then why do so many people admire this simple form of entertainment? Why do dozens of analysts try to predict who will win a certain game or championship? Why is betting a huge business? The answer is as simple as football, because this game is not simple at all! Behind every pass, attack and goal, human dynamics have a strong impact. Network Analysis can give a new approach to understanding team dynamics during football games.
Our recent infographic shows the hidden networks of two finalists of Champions League’s 2013. Let’s face the big question; can network science provide the answer why Bayern won and not Dortmund?
If you look at the pictures, similarities and differences are easily noticeable. Network structures and patterns resemble each other because of the same line-up structure. Two defenders (greens) had strong mutual pass connections at both teams, but Dortmund focused on the right and Bayern on the left back. Teams have preferred defensive midfielders - Schweinsteiger and Gündogan, they were the top choice to pass to in midfield. OK, so both teams are German and both have same line-ups, but what isthe difference then?
Why did Bayern win?
Dortmund’s midfielder, Reus was the preferred player to pass to from the attacking midfielders. The penalty that Dortmund received also came from a situation after a pass to Reus.
Why did Bayern win?
Dortmund’s midfielder, Reus was the preferred player to pass to from the attacking midfielders. The penalty that Dortmund received also came from a situation after a pass to Reus.
At the attacking midfield, Bayern is more active on the wings, and their whole network is not that centralized as Dortmund’s. Bayern’s midfield played in a better cooperation; their network shows more mutual connections, and Ribery’s supportive role on the left wing makes the whole attacking part very successful. Unfortunately, Dortmund’s attacking midfield has no mutual connection, and the whole midfield has only one as well. In comparison; Bayern’s attacking midfield has mutual connection between Robben and Ribery, and the midfield also has 3 mutual connections (Schweinsteiger - Ribery, Müller – Robben, Ribery – Martinez), which may show stronger cohesion in the midfield.
Also, the midfield players’ performance of the two teams indicates their teams’ performance. Schweinsteiger played and passed more actively and punctual (87 tries, 73 times successful – 84%) than Gündonan (56 tries, 31 times successful – 62%), and while Bayern had altogether 640 passes and their efficiency was 72%, Dortmund had only 448 passes with 60% efficiency.
An interesting fact is, that those attacks, which started from the goalkeeper, are more likely happening by the players of Dortmund. In general, Dortmund’s defense played a more attacking role; while Dante passed mostly to the back, Boateng passed to the front.
Monday, 18 March 2013
The Harlem Shake Story - aka. Birth of a Meme
If you still have not heard of the Harlem Shake you
must be living in a cave. Much has been written about the rapid and global
spread of this catchy internet meme, yet little is understood about how it
spread. A series of remixed videos along with a number of key communities around the world triggered a rapid escalation, giving the meme widespread global visibility. Who were the initial communities behind this mega-trend? SocialFlow
took a look at 1.9 million tweets during a two-week period that included the
words ’harlem shake’, or some versions of it.
The Harlem Shake itself is a dance style born in New
York City more than 30 years ago. During halftime at street ball games held in
Rucker Park, a skinny man known in the neighborhood as Al. B. would entertain
the crowd with his own brand of moves, a dance that around Harlem became known
as 'The Al. B. Though it started in 1981, the Harlem Shake became mainstream in
2001 when G. Dep featured the dance in his music video "Let's GetIt". While mining Twitter data, references to Harlem Shake (the original
dance) were seen quite often prior to it becoming a popular meme. When someone
tweets, "I just passed my final exams! *harlem shakes*," it's the
equivalent of saying "I just passed my final exams! Look at me
dancing!" While Bauuer's now infamous track was released on Diplo's Mad
Decent label back in August 2012 (posted to YouTube on August 23 2012), it only
accrued minor visibility for the first few months. Then February hit, and
something changed.
On February 2, The Sunny Coast Skate (TSCS) group
establish the form of the meme in a YouTube video they upload. On the 5,
PHL_On_NAN posts a remix (v2), gaining 300,000 views within 24 hours, and
prompting further parodies shortly after. On Feb. 7, YouTuber hiimrawn uploaded
a version titled "Harlem Shake v3 (office edition)" featuring the
staff of online video production company Maker Studios. The video becomes is a
hit, amassing more than 7.4 million views over the following week, and
inspiring a number of contributions from well-known Internet companies,
including BuzzFeed, CollegeHumor, Vimeo and Facebook.
Social Flow looked at the social connections amongst
users who were posting to the meme. This gave them the ability to identify the
underlying communities engaging with the meme at a very early stage. In the
graph above each node represents a user that was actively posting and
referencing the Harlem Shake meme on Feb 7 or 8 to Twitter. Connections between
users reflect follow/friendship relationships. The graph is organized using a
force directed algorithm, and colored based on modularity, highlighting
dominant clusters - regions in the graph which are much more interconnected.
These clusters represent groups of users who tend to have some attribute in
common. The purple region in the graph (left side) represents African American
Twitter users who are referencing Harlem Shake in its original context. There's
very little density there as it is not really a tight-knit community, but
rather a segment of users who are culturally aligned, and are clearly much more
interconnected amongst themselves than with other groups.
After a similar analysis on the following two days
(Feb 9 and 10) different communities can be seen emerging, resulting in a much
more tightly knit graph structure. While the same dense cluster of musicians
and DJs (in turquoise) still exists, there are substantially more
self-identified YouTubers both across the US and the UK. At the same time
there's a significant gamer / machinima cluster that's also participating, as
well as a growing Jamaican contingent, and quite a few dutch profiles (purple
-- left). Additionally, we see various celebrity and media accounts who caught
on to the meme -- @jimmyfallon, @mashable and @huffingtonpost. By capturing the
two snapshots, we can also make sense of the evolution of the meme as it
becomes more and more visible. At first, loosely connected communities separately
humored by the videos. Within days, we see major media outlets jump on board,
and a much more intertwined landscape. We see different regions in the world
light up, and identify communities of important YouTube enthusiasts who
effectively get this content to spread.
Memes have become a sort of distributed mass spectacle, a mechanism that both capture people's attention, and define what is "cool" or "trendy." We see more and more companies and brands try to associate themselves with certain memes, as a way to maintain a connection with their audience, gain the cool factor. Pepsi did this with the Harlem Shake and saw an incredibly positive response.
As we get better at identifying these trends and trend-setting communities early on, the pressure to participate will rise. As social networks become globally-intertwined, we're witnessing a growing number of memes conquer the world at large. These moments are critical points in time, where there are significant levels of attention given towards a specific entity - be it a joke, funny video or a political topic. Piecing together data from social networks can help us identify critical points in time, as well as the underlying communities and trendsetters for the humor-based memes, or the agenda setters for politically-slanted ones. The only question is: what will be the next one, cashing in on it 15 minutes?
Memes have become a sort of distributed mass spectacle, a mechanism that both capture people's attention, and define what is "cool" or "trendy." We see more and more companies and brands try to associate themselves with certain memes, as a way to maintain a connection with their audience, gain the cool factor. Pepsi did this with the Harlem Shake and saw an incredibly positive response.
As we get better at identifying these trends and trend-setting communities early on, the pressure to participate will rise. As social networks become globally-intertwined, we're witnessing a growing number of memes conquer the world at large. These moments are critical points in time, where there are significant levels of attention given towards a specific entity - be it a joke, funny video or a political topic. Piecing together data from social networks can help us identify critical points in time, as well as the underlying communities and trendsetters for the humor-based memes, or the agenda setters for politically-slanted ones. The only question is: what will be the next one, cashing in on it 15 minutes?
Hungry for more? Read the full article on HuffPost.
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Tuesday, 5 March 2013
Networking autism
A new American study, using network analysis may help
in understanding some classic behaviors in autism.
A look at how the brain processes information finds a
distinct pattern in children with autism spectrum disorders. Using EEGs to track
the brain’s electrical cross-talk, researchers from Boston Children’s Hospital
have found a structural difference in brain connections. Compared with
neurotypical children, those with autism have multiple redundant connections
between neighboring brain areas at the expense of long-distance links.

Peters, Taquet and senior authors Simon Warfield, PhD,
of the Computational Radiology Laboratory and Mustafa Sahin, MD, PhD, of
Neurology, analyzed EEG recordings from two groups of autistic children: 16
children with classic autism, and 14 children whose autism is part of a genetic
syndrome known as tuberous sclerosis complex (TSC). They compared these
readings with EEGs from two control groups—46 healthy neurotypical children and
29 children with TSC but not autism. In both groups with autism, there were
more short-range connections within different brain region, but fewer
connections linking far-flung areas. A brain network that favors short-range
over long-range connections seems to be consistent with autism’s classic
cognitive profile—a child who excels at specific, focused tasks like memorizing
streets, but who cannot integrate information across different brain areas into
higher-order concepts. For example, a child with autism may not understand why
a face looks really angry, because his visual brain centers and emotional brain
centers have less cross-talk. The brain cannot integrate these areas. It’s
doing a lot with the information locally, but it’s not sending it out to the
rest of the brain.
| The most popular autistic character of the silver screen is Raymond Babbitt from Rain Man, a true savant with amazing memory and mathematical skills, but an incapability to change adaption. A cinematic fun fact: the real life human being and inspiration to his character Kim Peek was suffering from another disorder than autism. |
Network analysis—a hot emerging branch of cognitive
neuroscience—showed a quality called “resilience” in the children with
autism—the ability to find multiple ways to get from point A to point B through
redundant pathways. Much like you can still travel from Boston to Brussels even
if London Heathrow is shut down, by going through New York’s JFK airport for
example, information can continue to be transferred between two regions of the
brain of children with autism. In such a network, no hub plays a specific role,
and traffic may flow along many redundant routes. It’s a simpler, less
specialized network that’s more rigid, less able to respond to stimulation from
the environment.
Do we have your curiosity and your attention? Read
more on Psypost.
Wednesday, 27 February 2013
Networks of Marvel Heroes - INFOGRAPHIC
Masked vigilantes seem to be quite the socialites, when it comes to the company thy keep – or are they? Find out for yourself by taking a closer look at the graphic version of the Marvel Universe’s own social network. All characters with at least 100 mutual inked appearances are present, coloured according to their team or universe affiliations. For a more detailed analysis, follow the link, for all the fans who already know all there is to know: enjoy the visual feast!
Tuesday, 19 February 2013
Inaugural Networks
Presidential inaugural speeches in the US
provide a good indication of the forthcoming political agenda. There has been a
lot of research dedicated to this subject, however most of it focuses on
keyword frequency analysis, which makes it difficult to trace the change in
political agenda over the years. The reason is that the public political
discourse is quite predictably dominated with such notions as “people”,
“nation”, “world”. What’s interesting, however, is to detect the moments when
the new notions are introduced into the political agenda, as well as to trace
the change in relationships between the terms. This is where text network
analysis can be quite useful, so Nodus Labs created a special report for The
Guardian newspaper based on the US presidents inauguration speeches from
Nixon’s 1969 to Obama’s 2013 address.
The analysis used the method for text network analysis. The basic premise of this approach is that every word is represented as a node and their co-occurrence within the same context is represented as an edge in the network. After a series of transformations (performed by Textexture software developed by Nodus Labs) the graph is produced, which is then aligned according to Force Atlas algorithm. The nodes (words) that are connected (co-occur within the same context) are pulled together, while the nodes that are not connected are pushed. The resulting aligned graph gives a very good representation of the major semantic fields present within the text. Furthermore, community detection algorithms are applied to the resulting network, sorting the nodes (words) into the different groups according to how interconnected they are to one another. Every community is represented with a different color. As a result, if two words co-occur often together inside the same text they will be positioned next to each other on the graph and also belong to the same community (and, thus, have the same color on the graph). These communities represent the topics inside the text. Finally, the nodes are ranked according to their betweenness centrality measure: the bigger the node, the more different communities it belongs to.
It’s worth noting that such approach is very different from so-called “tag clouds”. Tag clouds show the most frequently mentioned words and they rarely position these words according to their proximity within the text. Therefore, one can get a general idea of the vocabulary inside the text, but it’s very hard to have a sense of the meaning that is produced using this vocabulary. Text network visualization, on the other hand, emphasizes both the most frequently mentioned words, as well as the relationships between them, making it much easier to understand what the text is about. Furthermore, it can also detect the topics inside the text, making it a much more useful tool for improving text comprehension and providing a much more useable interface for text navigation.
The master of rhetorics, Obama combines the best of his predecessors in this inauguration speech. No wonder the “word” has such high relevance in his speech – it refers to the moments Obama is quoting someone else. In 2013’s speech the “time” and “require” probably relates to the fact that Obama had to respond to all the criticism that something had to be done immediately about the state of US economy and politics – and he successfully addressed these concerns.
Source:
See more, about the text network analysis:
http://noduslabs.com/research/pathways-meaning-circulation-text-network-analysis/
The analysis used the method for text network analysis. The basic premise of this approach is that every word is represented as a node and their co-occurrence within the same context is represented as an edge in the network. After a series of transformations (performed by Textexture software developed by Nodus Labs) the graph is produced, which is then aligned according to Force Atlas algorithm. The nodes (words) that are connected (co-occur within the same context) are pulled together, while the nodes that are not connected are pushed. The resulting aligned graph gives a very good representation of the major semantic fields present within the text. Furthermore, community detection algorithms are applied to the resulting network, sorting the nodes (words) into the different groups according to how interconnected they are to one another. Every community is represented with a different color. As a result, if two words co-occur often together inside the same text they will be positioned next to each other on the graph and also belong to the same community (and, thus, have the same color on the graph). These communities represent the topics inside the text. Finally, the nodes are ranked according to their betweenness centrality measure: the bigger the node, the more different communities it belongs to.
It’s worth noting that such approach is very different from so-called “tag clouds”. Tag clouds show the most frequently mentioned words and they rarely position these words according to their proximity within the text. Therefore, one can get a general idea of the vocabulary inside the text, but it’s very hard to have a sense of the meaning that is produced using this vocabulary. Text network visualization, on the other hand, emphasizes both the most frequently mentioned words, as well as the relationships between them, making it much easier to understand what the text is about. Furthermore, it can also detect the topics inside the text, making it a much more useful tool for improving text comprehension and providing a much more useable interface for text navigation.
Bush, 2001:
Bush, 2005:
Quite a generic agenda at first sight, however,
Bush was the first one to introduce the notion of “time” and use it to motivate
certain policies. It’s all about the Now: “In all of these ways, I will bring
the values of our history to the care of our times.” Not surprising that the
“story” is also such an important concept in his speech: it’s full of short
stories. In 2005, after the re-election is over, Bush is running the second
term, probably thanks to his emphasis on “freedom” and “liberty” – a trick that
always worked in the US and that was successfully employed by Reagan in his
second term (see above).
Obama, 2009:
Obama, 2013:
The master of rhetorics, Obama combines the best of his predecessors in this inauguration speech. No wonder the “word” has such high relevance in his speech – it refers to the moments Obama is quoting someone else. In 2013’s speech the “time” and “require” probably relates to the fact that Obama had to respond to all the criticism that something had to be done immediately about the state of US economy and politics – and he successfully addressed these concerns.
Source:
See more, about the text network analysis:
http://noduslabs.com/research/pathways-meaning-circulation-text-network-analysis/
Friday, 15 February 2013
Connecting the Community
We all live
in multiple on-line communities, but what do these communities look like? Where
are we located in each of our communities, and what role do we play?
The diagram
below shows an actual on-line community [OLC]. Every node in the network
represents a person. A link between two nodes reveals a relationship or
connection between two people in the community -- the social network. Most
on-line communities consist of three social rings -- a densely connected core
in the center, loosely connected fragments in the second ring, and an outer
ring of disconnected nodes, commonly known as lurkers. Communities have various
levels of belonging -- each represented by one of these rings. You may belong
in the core of one community, while being a peripheral lurker in another.
In the
above diagram, we see three distinct types of membership in our community --
designated by blue, green and red nodes. The proportion of nodes in each ring
in this population is fairly typical of most on-line communities -- the
isolates [lurkers] outnumber the highly-connected by a large ratio. The outer
orbit in the network above contains the blue nodes. They have been attracted to
the OLC, but have not connected yet. The blue nodes contain both brand new members,
who have not connected yet, and passive members who have seen no reason to
connect. The passive group is the most likely to leave the OLC, or remain as
absorbers-only of the content in the community.
The green
nodes have a few connections -- usually with prior acquaintances. They are not
connected to the larger community -- only to a small, local group. They do not
feel a sense of true membership in the larger whole, though they may identify
with it. The small clusters of friendships amongst the greens can be maintained
by other media and do not need this particular OLC to survive. They are also
likely to leave or become passive and will likely do so in unison with the rest
of their small circle of friends.
The inner
core of the community is composed of red nodes [zoomed-in view below]. They are
very involved in the community, and have formed a connected cluster of multiple
overlapping ego networks. The leaders of the OLC are embedded in this core
cluster. The core members will stay and build the community. Unfortunately they
are in the minority. The core node consists of usually less than 10% of most
on-line groups -- sometimes they are as few as 1% of the total OLC. Although
small, they are a powerful force of attraction. It is the core that is committed
and loyal to the OLC and will work on making it a success.
Online
communities and social networks are often conceived and developed by businesses
and organizations that focus on: "How can we use the online community to
benefit us?" Focusing only on how to utilize the community, leads many
organization to failure in building these communities! They fail at community
development by not creating a strategy that makes sure their target audience is
gaining a positive experience and practical benefits from participating in the
community. It is amazing how many organizations try to build on-line social
networks while ignoring the needs of the very people they are trying to attract
and influence! It is then no surprise when large chunks of their target group
leave when the "next big thing" comes around:
SixDegrees-->Friendster-->Orkut-->MySpace-->Facebook-->Next? To
build a vibrant and growing OLC, you need to support natural human behavior,
not work against it. You need to think sociology, not just technology.
The field
of social network analysis [SNA] gives us tools to both know the net and knit
the net. SNA maps and measures the paths of information, ideas and influence in
the community. SNA reveals the emergent patterns of interaction in
organizations and communities and allows us to track their changes over
time.Growing a community is not just adding new members. It requires adding
both people and relationships -- nodes and links. Node counts are important in
social networks, but it's the relationships -- and the patterns they create --
that are key! A community thrives by its connections, not by its collections!
It's the relationships, and the prospect of future relationships, that keep
members active and excited.
Wednesday, 13 February 2013
Manchester City vs Liverpool: Passing network analysis
At the
beginning of February, Manchester City drew 2-2 with Liverpool at the Etihad,
so a football loving blog decided to take a look at the match from a network
point of view, resulting in the following research. We have already reported
about something similar regarding basketball.
The
positions of the players are loosely based on the formations played by the two
teams, although some creative license is employed for clarity. It is important
to note that these are fixed positions, which will not always be representative
of where a player passed/received the ball. Only the starting eleven is shown
on the pitch, as the substitutes weren’t hugely interesting from a passing
perspective in this instance. Only completed passes are shown. Darker and
thicker arrows indicate more passes between each player. The player markers are
sized according to their passing influence, the larger the marker, the greater
their influence. The size and colour of the markers is relative to the players
on their own team i.e. they are on different scales for each team.
In the
reverse fixture, Yaya Touré and De Jong were very influential for City but
Touré was away at the African Cup of Nations, while De Jong joined Milan shortly
after that fixture. Their replacements in this game, Barry and Garcia, were
less influential, although Barry had the strongest passing influence for City
in this match, with Milner second. The central midfield two, Lucas and Gerrard,
were very influential for Liverpool and strongly dictated the passing patterns
of the team. They both linked well with the fullbacks and wider players, while
Lucas also had strong links with Suárez and Sturridge. Certainly in this area
of the pitch, Liverpool had the upper hand over City and this provided a solid
base for Liverpool in the match.
Similarly
to the Arsenal game, Liverpool showed less of an emphasis upon recycling the
ball in deeper areas. Instead, they favoured moving the ball forward more
directly, with Enrique often being an outlet for this via Reina and Agger.
Liverpool’s fullbacks combined well with their respective wide-players, while
also being strong options for Lucas and Gerrard. Strurridge was generally
excellent in this match and was more influential in terms of passing than in
his previous games against Norwich and Arsenal, combining well with Suárez,
Lucas and Gerrard.
At least
based on the past few games, Liverpool have shown the ability to alter their
passing approach with a heavily possession orientated game against Norwich,
followed up by more direct counter-attacking performances against Arsenal and
Manchester City. The game against City was particularly impressive as this was
mixed in with some good control in midfield via Lucas and Gerrard, which was
absent against Arsenal. How this progresses during Liverpool’s next run of
fixtures will be something to look out for.
Tuesday, 5 February 2013
Basketball Isn’t a Sport. It’s a Statistical Network
Team sports
and statistics are no strangers, take sabermetrics, that revolutionized game
analysis for baseball, while making it more fun to watch. The story might sound
familiar if you have seen Moneyball, where Brad Pitt took on the role of Billy
Beane, who pumped up the game of the Oakland A’s.
Compared to
baseball, though, basketball is much more dynamic, and ball movement becomes a
key variable in success. Passing is one of the fundamentals of hoops, and in
the upper ranks of the sport, turnovers — often the result of wayward passes —
contribute to ticks in the win-loss column. Fast, agile passing can make or break
a team. That’s why sabermetrics might not tell the entire story about what
happens on the court. Researchers at Arizona State University, led by life
science professor and basketball fan Jennifer Fewell and math professor Dieter
Armbruster found an ideal model to explain the results of the 2010 NBA playoffs
by simply keeping their eye on the ball. Their work opens the door to an
entirely new line of sports analysis, from game-tape breakdown to highlight
reels and augmented-reality visualizations.
Their
method - not surprisingly – was network analysis, which turns teammates into
nodes and exchanges — passes — into paths. From there, they created a flowchart
of sorts that showed ball movement, mapping game progression pass by pass:
Every time one player sent the ball to another, the flowchart lines
accumulated, creating larger and larger and arrows. Using data from the 2010
playoffs, Fewell and Armbruster’s team mapped the ball movement of every play.
Using the most frequent transactions — the inbound pass to shot-on-basket —
they analyzed the typical paths the ball took around the court.
Network
analysis of the Chicago Bulls, showing the majority of ball interaction
remained with the point guard. Image:
Network
analysis of the Los Angeles Lakers shows the team is far more likely to
distribute the ball among more players, using the “triangle offense.”
For most
teams, the inbound pass went primarily to the point guard, generally a team’s
best ball handler. But point guard-centric, such as the Bulls, didn’t fare well
in the 2010 playoffs, the researchers told Wired. On the other hand, the Los
Angeles Lakers — which won the 2010 NBA championship — distributed the ball
more evenly than their rivals, embracing what Phil Jackson calls the “triangle
offense,” a technique pioneered by Hall of Fame coach Sam Barry. The basic idea
is simple: Maintain balanced court spacing so any player can pass to another at
any point.In their
model, Fewell and Armbruster found a mathematical explanation for why the
triangle offense works — the point guard was no longer the only player feeding
passes to fellow players; his teammates were just as likely to take on that
role. With more potential passers, there are more potential paths for the
opposition to defend.
To quantify
their results, published in the journal PLOS ONE, the researchers derived the
entropy, or measure of system disorder, for each team during each game. In six
of the eight first rounds, winners had higher team entropy, and therefore more
randomness, than losers. Though the sample size of teams in the NBA playoffs
may be small, the data suggest a possible relationship between quick, unpredictable
ball movement and success in games.
While fans
direct cheers that fill sports arenas toward athletic giants such as LeBron
James or Kobe Bryant, bright statisticians still sit in the shadows. But when
these mathematical stars begin helping LeBron improve his game, it’s certain
they’ll hear more and more of the applause.
Hungry for more? Read the full article on Wired.
Thursday, 3 January 2013
Social Media and the Power of Networks 2. – Key Opinion Leaders on Twitter
The increasing impact of social
media gives modern marketing a lot to think about; Facebook, Twitter, Tumblr,
Flickr, Pinterest, Google+ and hundreds of blogs are only the tip of the
iceberg, and it seems impossible to be up-to-date on all the channels. To look
at them one by one seems illogical, since the key aspect of the generated
content lays in the network effect, that enables the vast exchange of
information. What remains to be done? This three-part series introduces
Maven7’s newest research focusing on the network effect, and therefore making
life easier for online marketing, PR, and product management experts.
In contrast
to the Facebook-boom that began 2-3 years ago, and reached it’s 3 million user
population in Hungary last year, the Twitter community seems to be growing at a
slower pace. The Twitter company was launched in 2006 in San Franscisco, and
has around 30 thousand Hungarian visitors a day, similar to the blog hosting
site Tumblr.
Why bother
with them at all – you may ask? The majority of Twitter and Tumblr users come
from an urban environment, most of them are high-status people living in
Budapest. Microblogs spread information – especially negative ones – very fast.
Here is a comparison: a „tradiotional” online medium might be busy with a story
for a whole week, whereas on Twitter – given that the right person spreads it –
the same information is distributed within 2.5 hours! Therefore it is of great
importance, to keep these outlets under control as much as possible. It is not
a coincidence, that Hollywood celebrities like Charlie Sheen (with his 7.5 million followers) get paid around 50thousand dollars per tweet. Our survey conducted during Spanish election season
showed that even an average person can have substantial effect on voters. This
leaves no second thoughts about monitoring the information that gets to these loyal,
high presitge consumers.
National key
opinion leaders (famous journalists, bloggers, athletes) are active on multiple
scial media platforms, but the small number of follower bases point to the fact,
that the person with the most followers is not neccesary the most influental
one, when it comes to information distribution. We need to find out, which
tweeter is the most relevant one, and has the power to form opinions when it
comes to our products. We can achive this through Twitter data using the
methods of data mining. The user’s position in the network is another key
factor (i.e. how many followers does the user have in common with our competing
brand). Compared to Twitter, Facebook has open activity data, which means that
we can easily access information regarding the users network of contacts.
There are multiple ways we can build networks from the connections of Twitter users. First of all we can regard the distributors (people related to the brand, or the brand’s official page) as the source of information, and link individual users to them, based on who retweeted the source’s message. Furthermore, the users themselves have followers and friends online, the latter one representing a stronger status, that can be interpreted as a network itself (for more, check our previous article on a follower- andfriend-based network). The picture shows a network of retweeted messages related to an FMCG product distributor and its competitors.
The second
picture represents the choice between data sources, that have the most
influence on our consumer basis. The yellow boxes are the key opinion leaders(KOLs), who can reach out to the major part of the community in only three
steps. They hold a central position in the network, because they have the
biggest follower- and friendbasis.
![]() |
| Social Media and the Power of Networks 2. – Key Opinion Leaders |
There are multiple ways we can build networks from the connections of Twitter users. First of all we can regard the distributors (people related to the brand, or the brand’s official page) as the source of information, and link individual users to them, based on who retweeted the source’s message. Furthermore, the users themselves have followers and friends online, the latter one representing a stronger status, that can be interpreted as a network itself (for more, check our previous article on a follower- andfriend-based network). The picture shows a network of retweeted messages related to an FMCG product distributor and its competitors.
![]() |
| Social Media and the Power of Networks 2. – Key Opinion Leaders on Twitter pic 2. |
Through analysis of Twitter data we can not only
locate the key opinion leaders and characters of a brand, but with the help of
location information we can also interpret product placement related research.
A good example of using location data is our previous article on the optimallocalization af ATMs.
To be continued.
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Monday, 10 December 2012
Network Science of the Game of Go
You can make
networks from pretty much anything. Connect music based on taste or phone calls, companies based on their ownership, spread routes of abstract movements, and lots more. It is high time to start using
networks to understand games. But what of the structure of
games themselves? In a paper that was recently published in EurophysicsLetters, two French scientists decided to apply network science
to the game of Go.
They constructed their networks in a
simple way: If one board position can lead to another, they are connected.
Using a dataset of about 1,000 professional games and 4,000 amateur games, they
began to construct these networks.
![]() |
| In a Game of Go players put black and white stones on a grid board. |
Of course, the
Go board is very large and so you can’t compare entire board layouts. Instead,
they decided to make it much more tractable and look at the board composition
surrounding a newly placed piece (a move in Go consists of putting a stone on
an intersection of the grid lines of the board). In this case, they looked at
the pieces immediately surrounding a newly placed piece (for a 3×3 grid). They
calculated that this creates 1107 possible moves, which can be connected if the
moves occur one after another, and are in the same region of the board. They
also examined the frequency of moves, which obeys a heavy-tailed
distribution (whether
or not it is a power-law as they claim seems a bit weaker).
The network
analyses in the paper are a bit odd, though they find many classic graph
structures, such as a heavy-tailed link distribution and high amounts of clustering.
Gratifyingly, the networks constructed from amateur
and professional games are distinct, though in somewhat subtle ways.
Friday, 30 November 2012
The Global Super-Entity - The Economic Ruling Class of The World
A small, tightly woven network of companies, mostly banks, wields disproportionate control over the global economy, according to a new study. The findings shed some light on the intimate ways 21st century capitalism works — and how those functions can undermine the entire system.
A trio of systems theorists at ETH Zurich examined the world’s 43,060 transnational corporations and studied their share ownerships, searching for commonalities that tie the companies together. They worked with techniques used to study complex systems in nature to construct a model of which companies controlled which other companies, and through which networks.
Ultimately, Stefania Vitali, James Glattfelder and Stefano Battiston identified a core of 1,318 companies with interwoven ownerships, each with ties to two or more other companies. They were connected to an average of 20 each, the researchers found. The network forms a “giant bow-tie structure,” with a small, tight knot in the middle and connections spanning outward in an increasingly nebulous pattern. The knot is very small and dense compared to the other sections, and the researchers dubbed it an economic “super-entity.” It is also very closely held — about three-quarters of the ownership remains in the hands of the core itself.
While the authors note that there’s no example of this core intentionally acting as a bloc — in other words, there’s no vast economic conspiracy — that doesn’t mean it can’t act that way. “Globally, top holders are at least in the position to exert considerable control, either formally (e.g., voting in shareholder and board meetings) or via informal negotiations,” they write.
“Nearly [40 percent] of the control over the economic value of TNCs in the world is held, via a complicated web of ownership relations, by a group of 147 TNCs in the core, which has almost full control over itself,” the authors explain. Unsurprisingly, three-quarters of these companies are banks.
![]() |
| The Core of the Network |
They add that domestic anti-trade strictures prevent the core from acting as some kind of cash cartel.
Concentrated power in the hands of a few has clear implications for global financial stability — which everyone already knows, given what the world went through starting in 2008. But this study puts it in empirical terms. Further studies that build upon the assumptions made in this paper could potentially help policymakers and economists studying ways to stabilize financial markets.
The Top 20 Corporation in the Core of the Network:
4. AXA
9. UBS AG
12. Deutsche Bank AG
17. Natixis
20. Legg Mason Inc
Source: New Scientist
Labels:
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Friday, 9 November 2012
The Dark Side of Hospitals
After virtual threats and food poisoning, a new study takes a closer look at viruses in hospitals.
Hospitals shouldn’t make you sicker. But plenty of people acquire illnesses while hospitalized—in some countries, such so-called nosocomial infections afflict more than 10 percent of patients.
![]() |
Jack Nicholson's life might not be the only one threatened by a nurse.
|
To investigate transmission pathways, European researchers of the SocioPatterns collaboration fitted 119 people in a ward of the Bambino Gesù Children's Hospital with radio-frequency identification (RFID) badges. The tags registered face-to-face interactions—and the potential spreading of airborne pathogens.
![]() |
| The map. |
Nurses interacted with the widest variety of individuals across the ward—patients, doctors, other nurses, and so on. The study indicates that nurses should take priority in strategies for preventing or controlling hospital outbreaks.
![]() |
| Different groups of the hospital. |
The scientific method used in the analysis was developed in the MIT Media Lab. The sociometric badges aim to eliminate behavioral changes that occure because they are participating in an experiment. The devices are capable of capturing face-to-face interactions, extracting social signals from speech and body movement and can also measure proximity and location of the users. The invention was listed as on of the top 10 innovations by the Harvard Business Review.
Check out the interactive map on Scientific American! For more about the method, we recommend the company's page.
Monday, 5 November 2012
The Key Opinion Leaders of Music
The evidence that ideas and fashions spread through society like viruses or like wildfire is compelling. Numerous studies have examined the networks in which this spread takes place and with increasingly large data sets to work with, researchers have become increasingly confident in their network-centric view of the world. These tools are teasing apart the large scale behaviour of humanity in ever increasing resolution. Our frequent viewers are well aware of the fact, the popculture is a futile ground for network analysis, whether it comes to movies, comics or music.
Last.fm is interesting because it publishes lists of the most listened to artists divided geographically. So Lee and Cunningham have studied the way these charts vary in time and looked to see whether some cities consistently lead others in terms of listening habits. The researchers studied the Last.fm data for 200 cities around the world dating back to 2003. This is compiled from some 60 billion pieces of data the site collects from its users.
![]() |
| Edges represent cities following. |
The results are interesting. They show that certain cities appear to lead others for various genres of music. For example, Montreal seems to lead North American in indie music listening habits and the leader for hip hop is Atlanta. In Europe, Paris leads for indie music whereas Oslo leads for music as a whole.
It's easy to imagine that the biggest cities ought to be those furthest ahead of the curve because they have biggest populations from which new and interesting bands can emerge. That doesn't seem to be the case in this data--big cities such as New York, LA and London do not lead. "We find only weak support for this hypothesis," say Lee and Cunningham.
That may cause some alarm bells to ring. An interesting body of work has recently suggested that big cities benefit disproportionally for their size since qualities such as efficiency, productivity and innovation all scale super linearly with population.
The ultimate test, of course, is whether their discovery has any predictive value. For example, could they predict how listening habits will change in the near future? "We have not yet demonstrated that our models have this predictive power, although we plan to attempt this validation in future work," they say.
Hooked already? Read the whole article on Cornell University's Library page.
Friday, 26 October 2012
If Achilles Used Facebook...
In a study published in Europhysics Letters, scientists use
a mathematical approach to examine the social networks in three narratives:
“The Iliad”, “Beowulf” and the Irish epic “Tain BoCuailnge.” If the social networks depicted appeared realistic, they surmised, perhaps they would reflect some degree of historical reality.
When we pick up a
mythological text like “The Iliad” or “Beowulf,” we like to imagine that the
societies they describe existed. Even if the stories are fiction, we believe
that they tell us something about ancient Greece or the Anglo-Saxons, and that
some of the characters and events were based on reality.
![]() |
| 1.Howard David Johnson - Victorious Achilles |
“Beowulf” is an
Anglo-Saxon heroic epic, set in Scandinavia. Notwithstanding obvious
embellishments, archaeology supports the historical authenticity associated
with some of its characters. The main character, Beowulf, is believed to be
fictional. “The Iliad,” is an epic poem attributed to Homer dating from the
eighth century B.C. Some archaeological evidence suggests that the story is
based on an actual conflict. We contrasted those two narratives with the Irish
epic “Tain Bo Cuailnge” (usually called the “Tain”), which most believe to be
completely fictional. The “Tain,” which survives in three manuscripts from
between the 12th and 14th centuries, concerns a conflict between Connaught and
Ulster, Ireland’s western and northern provinces.
![]() |
2.Hans W. Schmidt Beowulf Illustration
|
To construct the social
networks in each of the narratives, researchers created databases for the characters and
their interactions, and categorized their relationships as hostile or
friendly. The myth networks were found to have some of the characteristics,
including the small-world property and structural balance (related to the idea
that the enemy of my enemy is my friend), typical of real-world networks.
![]() |
| 3.Táin Bó Cúailnge |
The results showed, that all three were scale-free, unlike any of the intentionally fictional narratives they have examined. However, in the Irish myth, the top six characters are all unrealistically well connected. There are 398 other
characters in the “Tain,” but after remove the weakest links (or single,
direct encounters) between these characters and the Top 6, the narrative
becomes as realistic as “Beowulf” from a social-network view. Perhaps these
characters are amalgams of a number of entities that were fused as the
narrative was passed down orally.
The studies approach is different from traditional approaches to comparative mythology. It is not literary analysis; it tells us nothing about events or the human condition. Instead, it promises a new way to analyze old material and find striking new perspectives and evidence — in this case, that which we call “myths” may not be as mythical as we thought.
The studies approach is different from traditional approaches to comparative mythology. It is not literary analysis; it tells us nothing about events or the human condition. Instead, it promises a new way to analyze old material and find striking new perspectives and evidence — in this case, that which we call “myths” may not be as mythical as we thought.
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